The job of a content marketing manager is diverse. Aside from developing content strategies for corporate programs, this person also creates and manages editorial content for various channels. Their responsibilities include developing overarching brand stories and working with a team of writers, editors, and contractors to create and execute the strategy. The role of a content marketing manager is highly varied, so candidates should be interested in any or all of the following aspects.
Content Marketing Manager
A good content marketing manager should stay informed of the results of the content she creates. A content manager must know whether a piece of content has generated positive or negative results. Knowing the results from content creation helps the manager adapt if needed and make more of what works well.
To measure the effectiveness of content, she will look for key performance indicators, which answer questions like how many people shared a piece of content on social media, whether it drove traffic to a website, and whether blog readers increased.
Content marketing requires creativity, which requires creativity. However, it is also crucial to measure the success of the content to know which tactics are working in digital marketing. An effective content marketing manager must also analyze the analytics data and draw actionable conclusions.
This requires thorough analysis and interpretation of the data. Fortunately, today’s content management software can make this task easy. It’s vital for every content manager to know how to interpret and analyze the data collected to ensure the success of a campaign.
Role of a Content Marketing Manager
A content marketing manager’s role requires her to manage a team of content creators ShareASale. She oversees content creation, measures the strategies’ results, and develops a plan to achieve the desired results. She works closely with other marketing teams, including SEO, paid search, email marketing, web development, and PR. She is expected to attend meetings with other team members to understand the overall brand strategy, report results, and get direction.
Different Aspects
While content marketing has many different aspects, one common element that will be consistent in every successful campaign is providing audience value. As with other forms of marketing, the role of a content marketing manager is an integral part of the overall strategy.
Despite these differences, content marketing requires analytical thinking, creativity, and leadership skills. Therefore, a content marketing manager should seek training in various fields and invest in the proper education and experience. One such training is the My Content Strategy & Marketing Course.
Marketing Manager Requires
The job of a content marketing manager requires a comprehensive plan. The marketing strategy should include a defined set of objectives for each campaign and identify the strategy for content management. The content marketing manager may develop individual plans for each campaign or an overall project for a defined period.
Depending on the type of company, the manager may need to produce a combination of plans. There is no correct answer, but a content marketing manager should be able to help the company achieve its objectives.