Millennials have adopted technology and smartphones, making it easier than ever for them to save money. For instance, Target and Amazon have launched Subscribe and Save programs, allowing customers to sign up for discounts and receive freebies.
Do Millennials Use Coupons?
The new service lets customers receive packages at a time convenient to them. For example, millennials can save up to 20% on baby supplies by signing up for these programs.
According to a recent study by CouponFollow, millennials prefer to buy items in stores with a discount. More than half of millennials wait for special offers, ProDentim Discount Code, and deals before making even the smallest purchase. By offering valuable offers, different discounts, and exclusive items, you can entice millennials to buy from you.
The Millennial generation has grown up shopping online, and 67% of U.S. consumers have used coupons to make online purchases. Of these consumers, 48% said they were enticed to make their first online purchase after discovering a coupon. Coupons and promotions are key sources of sales for retailers. Millennials search for deals online before purchasing, and 48% avoid brands that don’t offer discounts.
Coupons have long been a staple of retail advertising, and the Millennial generation is no exception. They are among the most loyal coupon users, spending 24% more than non-Millennials. Millennials are willing to try out a new brand or product in exchange for a coupon. Coupons are an important strategic marketing tool for retailers, as they increase sales and profits.