Shinola is a watch brand that is making its home in Detroit, Michigan. This American-made brand is known for its vintage and modern designs and functions. Its signature watches are handcrafted by skilled craftsmen. The company offers a variety of styles for men and women.
Shinola started out in 2011 in a building that was once a General Motors research facility. Today, Shinola operates 28 stores across the U.S. and Canada. Founded by Tom Kartsotis, the founder of the multi-billion dollar Fossil group, the company specializes in luxury watches and leather goods.
Is Shinola a Luxury Watch?
Among other features, Shinola watches use genuine leather straps. This helps the product to retain its quality and durability shinola watch. In addition, it provides a better experience to customers. Moreover, the brand emphasizes the importance of preserving the American craft and manufacturing culture.
In addition to its handcrafted watch collection, Shinola also offers bicycles that have been constructed in-house. Its flagship store in Midtown Detroit features a collection of bicycles that have been built on the site. A former General Motors research lab, the building is a historic landmark.
Shinola partnered with Taiwan-based dial maker BAT Ltd. to produce the Runwell Automatic Station Agent Box, a watch commemorating Detroit’s history. The box features a brass badge, fire-treated detailing, and a story booklet.
Despite the brand’s strong focus on American-made products, many people have asked about whether Shinola actually manufactures its watches in the United States. While the watchmaker’s factory is in Detroit, many of the parts used to make a watch are imported. Although the company aims to increase production in the U.S., it does not qualify for the Made in America label.
Luxury replica watches are a relatively young company, but it has already established itself as a leader in the watch industry. The brand is also credited with helping create over 500 jobs in the United States.
Shinola’s products range from a few hundred dollars to a few thousand dollars. They are sold through third-party stockists. But, it’s worth checking the company’s website regularly for special sales and deals, as they often offer great discounts throughout the year. Some of them include Black Friday, After Christmas, and Cyber Monday.
Luxury replica watches have a unique marketing strategy. They take an active role in broadcasting their values to millennials. According to the company, it is not about selling a product, but about creating a brand. Their philosophy is to design and manufacture products that people will love. To this end, they collaborated with fashion bloggers Eddie and Angelee Fortuna.
Besides watches, Shinola produces other products such as bicycles and leather goods. They use high-quality materials and imported components. Since their watches are not produced in large quantities, the price is not astronomical. However, the prices do not match other luxury timepieces like Rolex.
Although Shinola’s products are priced at a premium, they are made to last. They are durable and well-made, and the company aims to keep the manufacturing process local.